by Kim Knight, PhD

Emerging Media and Communication
University of Texas at Dallas


The following is related to, or excerpted from, "Viral Video: Standard Object, Strange Signal," the second chapter of my dissertation, Media Epidemics: Viral Structures in Literature and New Media. None of the information on any of the pages contained herein may be reproduced in any fashion without my express written consent.

Bourne, Jennie and Dave Burstein. Web Video: Making it Great, Getting it Noticed. Berkeley: Peachpit Press, 2009.

Blackmore, Susan. The Meme Machine. Oxford: Oxford UP, 1999.

Dawkins, Richard. The Selfish Gene. 30th Anniversary Ed. Oxford: Oxford UP, 2006.

Della Cava, Marco R. “Viral Videos Start Epidemic: Big Names like Ferrell and Coen Jump in to Make Short, Funny, Often Risque Bits for Web.” USA Today. 25 Oct. 2007, Life sec.: 1D.

“” I Want to Work for Diddy. VH1. 25 Aug. 2008.

Elliott, Stuart. “For One Production Company, It’s All About the Power of Storytelling.” The New York Times. 17 Nov. 2008, late ed. Sec. B: 4.

Feed Company. “Research – Popularity of Viral Video Campaigns.” PR Week. 27 Oct. 2008: 12.

Gill, Jennifer. “Contagious Commercials: How to Get in on the YouTube Craze.” Inc. Magazine. Nov. 2006: 31-32.

Greenberg, Dan Ackerman. “The Secret Strategies Behind Many Viral Videos.” TechCrunch. 22 Nov. 2007. 05 Oct. 2009. <>

Levy, Pierre. “Collective Intelligence.” Trend 253 – 258.

Manafy, Michelle. “Viral Video.” EContent. June 2007: 3. Parks, Bob.

“Check out This Video Clip!” 13.01 (2005): 7 pars. 12 Mar. 2009. <>.

Poster, Mark. “Cyberdemocracy: The Internet and the Public Sphere.” Trend 259 – 271.

Rheingold, Howard. “The Virtual Community.” Trend 272 – 280.

Short – Tropic Thunder Viral Video. Dir. Unknown. Perf. Jack Black, Robert Downey Jr., and Ben Stiller. MTV, 2008. 20 Aug 2009. <>.

“Star Wars Kid is Top Viral Video.” BBC News Online. 27 Nov. 2006. 19 Aug. 2009. <>.

Stott, Andrew. Comedy. The New Critical Idiom. New York: Routledge, 2005.

“Toolbox: Viral Videos.” PR Week. 22 Sept. 2008: 21.

Trend, David, ed. Reading Digital Culture. Oxford: Blackwell Publishers, 2001.

“Viral Video Chart.” Unruly Media. <>.

“Viral Video Challenge.” The Celebrity Apprentice. NBC. 5 April 2009.

Washkuch, Frank. “County in PA Launches Viral Videos Effort.” PR Week. 1 Sept. 2008: 6.

“YouTube Fact Sheet.” YouTube 20 Aug. 2009. <>

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