EMAC 6372 “Viral Media” Spring 2012 Schedule of Readings
January 8, 2012 · Posted in Teaching
Academic Calendar
(DRAFT: Always check the course website for up-to-date assignments)
Unit One: Origins of the Metaphor
Week One: Introduction
Tue, Jan 17: Introduction
Week Two: Biological Viruses
Tue, Jan 24
- Reading
- Oldstone, Viruses, Plagues and History
- Part One, Ch 4, 8, 17
- Oldstone, Viruses, Plagues and History
- Due before class
- Blog post – A Bloggers
- Create accounts on Pbworks, Twitter, and WordPress
- Case Study: Karla
Friday, Jan 27
- Blog responses due – B & C bloggers
Week Three: Epidemiology
Tue, Jan 31
- Reading
- Johnson, The Ghost Map (all of it)
- Due before class
- Blog post – B Bloggers
- Case study 1: Terri
- Case study 2: Luiz
Friday, Feb 03
• Blog responses due – A & C bloggers
Week Four: Computer Viruses
Tue, Feb 07
- Reading
- Parikka, Digital Contagions
- Intro, Ch 1, Ch 2
- Parikka, Digital Contagions
- Due before class
- Blog post – C Bloggers
- Case study: John
Friday, Feb 10
- Blog responses due – A & B bloggers
Week Five: Representations
Tue, Feb 14
- Reading
- Peterson, dir. Outbreak
- available via Amazon streaming or Netflix
- Play http://www.centreofthecell.org/interactives/flu/index.php
- Viral Poetry (user name and password on the syllabus)
- Solanki, The Lovers (images in the left sidebar are links. Follow all of them to see screenshots and simulations of the installation)
- Waldorf, I love you, but (read the description and watch the short movie)
- Peterson, dir. Outbreak
- Due before class
- Blog post – A Bloggers
- Case study 1: Sarah
- Case study 2: Lauren
Friday, Feb 17
- Blog responses due – B & C bloggers
Unit Two: Toward a Theory of the Viral Structure
Week Six: Media Ecologies
Tue, Feb 21
- Readings
- Fuller, Media Ecologies
- Intro, Ch 1, Ch 3, Inventory
- Fuller, Media Ecologies
- Due before class
- Blog post – B bloggers
- Case study: Tricia
Fri, Feb 24
- Blog responses due – A & C bloggers
Week Seven: Representations
Tue, Feb 28
- Readings
- Kunzru, Transmission
- Due before class
- Blog post – C bloggers
- Case study 1: Deepti
- Case study 2: Hanh
Friday, Mar 2
- Blog responses due – A & B bloggers
Week Eight: Convergence Culture
Tue, Mar 6
- Readings
- Jenkins, Convergence Culture
- Snickars and Pelle, The YouTube Reader
- Due before class
- Blog post – A bloggers
- Last day for meme project groups to meet with Kim
- Case study 1: Christy
Fri, Mar 9
- Blog responses due – B & C bloggers
- Meme project status updates
Spring Break March 12 – 16
Week Nine: A Networked Self
Tue, Mar 20
- Readings
- Papacharissi, ed. The Networked Self
- Intro, Ch 1, 2, 5, 6, 9, 13, Conclusion
- Papacharissi, ed. The Networked Self
- Due before class
- Blog post due – B bloggers
- Case study 1: Andy
- Case study 2: Matt
Fri, Mar 23
- Blog responses due – A & C bloggers
- Meme project status updates
Week Ten: Theory of the Viral Structure
Tue, Mar 27
- Readings
- Benjamin, “The Work of Art in the Age of Mechanical Reproduction“
- DeCerteau, “General Introduction” to The Practice of Everyday Life
- Knight, Media Epidemics
- Due before class
- Blog post due – C bloggers
- Research paper topic proposal copied and pasted into the course wiki
- Case study 1: Jessica
- Case study 2: Chaz
Fri, Mar 30
- blog responses due – A & B bloggers
- Meme project status updates
Week Eleven: Viral Structures in the Wild: Entertainment and Marketing
Tue, Apr 3
- Readings
- Entertainment
- The Guild, Season 1
- iamamiwhoami, BOUNTY videos
- ZeroViews
- Marketing
- Browse Contagious Magazine website. Choose one blog post / article to share in class.
- Duncan J. Watts and Jonah Peretti, “Viral Marketing for the Real World”
- Jure Leskovec, et al., “The Dynamics of Viral Marketing”
- The Force, Volkswagon commercial
- A day made of glass
- Goldberg, “New Trailer for the Amazing Spider-man Begins the Viral Campaign“
- Mark of the Spider-Man
- Entertainment
- Due before class
- Blog post due – A Bloggers
- Case Study: Olumide
Friday, Apr 6
- Blog responses due – B & C bloggers
- Meme project status updates
Week Twelve: Viral Structures in the Wild: Social Movements and Activism
Tue, Apr 10
- Readings
- Wikileaks
- Browse Wikileaks website.
- Jaron Lanier, “The Hazards of Nerd Supremacy“
- Jaikumar Vijayan, “Wikileaks Nearly Immune to Takedown“
- Trevor Timm, “Cablegate One year Later”
- Activism
- Eler, “Why Kony2012 Went Viral“
- James Fowler and Nikolas Christakis, “Cooperative Behavior Cascades in Human Social Networks“
-
Zachary Sniderman, “How Non Profits are Tapping Internet Memes and Pop Culture.”
- Postill, “New Protests Movements and Viral Media“
- Love is Louder campaign http://www.youplusdallas.com/stories/love-is-louder
- Myers, “How 4 people and their social network turned an unwitting witness to Bin Laden’s death into a citizen journalist“
- Wikileaks
- Due before class
- Blog post due – B bloggers
- Case Study: Jonathan
Fri, Apr 13
- Blog responses due – A & C bloggers
- Meme project status updates
Unit Three: Other Theories of Media Circulation
Week Thirteen: Meme Theory & Spreadable Media
Tue, Apr 17
- Readings
- Dawkins, The Selfish Gene
- Blackmore, The Meme Machine
- Rushkoff, Media Virus
- Jenkins, et al, “If It Doesn’t Spread, It’s Dead“
- Part One
- Due before class
- Blog post due – C bloggers
- Case Study: Sara
- Due at 11:59pm
- Meme project media objects should be online. Add a link to your project plan and tweet the link with the class hashtag.
Fri, Apr 20
- Blog responses due – A & B bloggers
Week Fourteen: Popular Culture & Fan Fiction
Tue, Apr 24
- Readings
- Hills, Fan Cultures
- Ch 5, 6
- Strinati, An Introduction to Theories of Popular Culture
- Ch 1, Ch 2, and one chapter assigned in class on April 17
- Hills, Fan Cultures
- Due before class
- Annotated bibliography copied and pasted into course wiki.
- Case Study: Alan
Week Fifteen: Presentations
Tue, May 1
- Meme project reflection papers due in the wiki before class.
- In-class presentations
Fri, May 11
- Research Paper uploaded to google docs or the course wiki.
- add a link to the paper to your course participant page
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