COMM 3342 “Viral Media” Spring 2012 Schedule of Readings
Week One
Wed, Jan 18: Introduction
Week Two: Biological Viruses
Wed, Jan 25
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Reading
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Oldstone, Viruses, Plagues and History
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Ch 1, 2, 14
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Due before class
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Blog post due before class – A Bloggers
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Create accounts on Pbworks, Twitter, WordPress, and QuizStar
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Friday, Jan 27
- Blog responses due – B & C bloggers
Week Three: Epidemiology
Wed, Feb 1
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Reading
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Johnson, The Ghost Map
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Due before class
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Blog post due before class – B Bloggers
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Case study 1: Courtney
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Case study 2: Thi
Friday, Feb 03
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Blog responses due – A & C bloggers
Week Four: Computer Viruses
Wed, Feb 08
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Reading
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Parikka, Digital Contagions
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Intro, Ch 1, Timeline of Computer Viruses
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Due before class
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Blog post due before class – C Bloggers
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Identify 3 topics in which you are interested for the collaborative meme project
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Case Study 1: Shana
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Case Study 2: Nicole
Friday, Feb 10
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Blog responses due – A & B bloggers
Week Five: Representations
Wed, Feb 15
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Reading
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Peterson, dir. Outbreak
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available via Amazon streaming
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Play http://www.centreofthecell.org/interactives/flu/index.php
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Solanki, The Lovers (images in sidebar are links)
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Due before class
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Blog post due before class – A Bloggers
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Case study 1: Leighton
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Case study 2: Janise
Friday, Feb 17
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Blog responses due – B & C bloggers
Unit Two: Toward a Theory of the Viral Structure
Week Six: Media Ecologies
Wed, Feb 22
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Readings
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Intro, Ch 3
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Due before class
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Blog post – B bloggers
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Case study 1: Ben M.
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Case study 2: Ayaz
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Fri, Feb 24
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Blog responses due – A & C bloggers
Week Seven: Representations
Wed, Feb 29
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Readings
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Kunzru, Transmission
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Due before class
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Blog post – C bloggers
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Case Study 1: A.J.
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Case Study 2: Alex
Friday, Mar 2
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Blog responses due – A & B bloggers
Week Eight: Convergence Culture
Wed, Mar 7
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Readings
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“Introduction” and “Quentin Tarantino’s Star Wars?”
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Due before class
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Blog post – A bloggers
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Last day for collaborative meme groups to meet with Kim
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Case Study 1: Nataleigh
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Case Study 2: Stephanie
Fri, Mar 9
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Blog responses due – B & C bloggers
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Meme project status updates due
Spring Break March 12 – 16
Week Nine: A Networked Self
Wed, Mar 21
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Readings
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Papacharissi, ed. The Networked Self
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Intro, Ch 2, 5, Conclusion
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Due before class
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Blog post due – B bloggers
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Case Study 1: Brenda
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Case Study 2: Tony
Fri, Mar 23
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Blog responses due – A & C bloggers
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Meme project status updates due
Week Ten: Theory of the Viral Structure
Wed, Mar 28
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Readings
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Due before class
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Blog post due – C bloggers
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Research topic proposals due in course wiki
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Case Study 1: Todd
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Case Study 2: Justin
Fri, Mar 30
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blog responses due – A & B bloggers
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Meme project status updates due
Week Eleven: Viral Structures in the Wild: Marketing and Entertainment
Wed, Apr 4
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Readings
- Entertainment
- The Guild, Season 1
- iamamiwhoami, BOUNTY videos (16 videos)
- ZeroViews
- Marketing
- Browse Contagious Magazine website. Choose one blog post / article to share in class.
- Duncan J. Watts and Jonah Peretti, “Viral Marketing for the Real World”
- Jure Leskovec, et al., “The Dynamics of Viral Marketing”
- The Force, Volkswagon commercial
- A day made of glass
- Goldberg, “New Trailer for the Amazing Spider-man Begins the Viral Campaign“
- Mark of the Spider-Man
- Entertainment
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Due before class
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Blog post due – A Bloggers
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Case Study 1: Kristin
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Case Study 2: Lauren
Friday, Apr 6
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Blog responses due – B & C bloggers
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Meme project status updates due
Week Twelve: Viral Structures in the Wild: Social Movements and Activism
Wed, Apr 11
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Readings
- Wikileaks
- Browse Wikileaks website.
- Jaron Lanier, “The Hazards of Nerd Supremacy“
- Jaikumar Vijayan, “Wikileaks Nearly Immune to Takedown“
- Trevor Timm, “Cablegate One year Later”
- Activism
- Eler, “Why Kony2012 Went Viral“
- James Fowler and Nikolas Christakis, “Cooperative Behavior Cascades in Human Social Networks“
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Zachary Sniderman, “How Non Profits are Tapping Internet Memes and Pop Culture.”
- Postill, “New Protests Movements and Viral Media“
- Love is Louder campaign http://www.youplusdallas.com/stories/love-is-louder
- Myers, “How 4 people and their social network turned an unwitting witness to Bin Laden’s death into a citizen journalist“
- Wikileaks
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Due before class
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Blog post due – B bloggers
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Case Study 1: Cintia
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Case Study 2: Andrew
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Case Study 3: Ben Maxwell
Fri, Apr 13
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Blog responses due – A & C bloggers
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Meme project status updates due
Unit Three: Other Theories of Media Circulation
Week Thirteen: Meme Theory & Spreadable Media
Wed, Apr 18
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Readings
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Ch 11
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Intro, Ch 1
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Jenkins, et al, Spreadable Media
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Part One
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Due before class
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Blog post due – C bloggers
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Case Study 1: Angela
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Case Study 2: Dustin
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Case Study 3: Boenna
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Due by 11:59 pm
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Meme project media objects should be online by 11:59 pm
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Fri, Apr 20
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Blog responses due – A & B bloggers
Week Fourteen: Popular Culture & Fan Fiction
Wed, Apr 25
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Readings
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Due before class
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Annotated bibliography copied and pasted into course wiki.
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Case Study 1: Jim
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Case Study 2: Mehek
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Case Study 3: Cynthia
Week Fifteen: Presentations
Wed, May 2
- Due before class
- meme project paper in your group’s folder in the wiki (create a new page for it)
May 9: Research paper due in wiki by 11:59 pm
- upload to the wiki or create a google doc. Put a link to the file or google doc on your course participant page.
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